https://chriszvisuals.net Chris Zheng Visual Arts Sat, 03 Aug 2024 20:08:31 +0000 https://chriszvisuals.net en https://chriszvisuals.net/Jie-Festival-To-Connect-1 Mon, 02 Oct 2023 01:26:35 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Jie-Festival-To-Connect-1 Jié: Festival/To Connect December 2022 – April 2023editorial / animation / thesis Risograph zine series on Chinese American narratives of celebrating traditional festivals. Client: Frostic School of Art,Western Michigan University Medium: Risography, printed on French Paper Madero Beach #70 and #80 with RISO SF5130, stitched with cotton threads.&nbsp; &nbsp; Dimensions: 4”x5”, 3.5”x7”, 3”x8” <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/a18268e6428e25a111c2f57d9ab68c9fff7555020a23a2028dfa01ccfd874e8c/ZineThesis_FinalZine-29.jpg" data-mid="192410667" border="0" src="https://freight.cargo.site/w/1000/i/a18268e6428e25a111c2f57d9ab68c9fff7555020a23a2028dfa01ccfd874e8c/ZineThesis_FinalZine-29.jpg" /> <img width="5932" height="3843" width_o="5932" height_o="3843" data-src="https://freight.cargo.site/t/original/i/997350a74f235033dfaef74f36b9b248a2acdd251582c0dae7e759560b6a4fd6/ZineThesis_FinalZine-38.jpg" data-mid="192410672" border="0" src="https://freight.cargo.site/w/1000/i/997350a74f235033dfaef74f36b9b248a2acdd251582c0dae7e759560b6a4fd6/ZineThesis_FinalZine-38.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/a48018c2a5673e3b8cf2e78534c455de62789f774fe55ac0e62a891c7f2b096d/ZineThesis_FinalZine-36.jpg" data-mid="192410675" border="0" src="https://freight.cargo.site/w/1000/i/a48018c2a5673e3b8cf2e78534c455de62789f774fe55ac0e62a891c7f2b096d/ZineThesis_FinalZine-36.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/aac28eeee01669972319ee1c698299be241faefda2383b4bc6feb7d40171b2cd/ZineThesis_FinalZine-34.jpg" data-mid="192410679" border="0" src="https://freight.cargo.site/w/1000/i/aac28eeee01669972319ee1c698299be241faefda2383b4bc6feb7d40171b2cd/ZineThesis_FinalZine-34.jpg" /> <img width="4160" height="5662" width_o="4160" height_o="5662" data-src="https://freight.cargo.site/t/original/i/e5628478ada42a767b45d57099b6ee9f1da01d204783fb0d4b1b0215682f3062/ZineThesis_FinalZine-35.jpg" data-mid="192410683" border="0" src="https://freight.cargo.site/w/1000/i/e5628478ada42a767b45d57099b6ee9f1da01d204783fb0d4b1b0215682f3062/ZineThesis_FinalZine-35.jpg" /> Can Chinese Americans reconnect with their culture, community, and identity through methods of narrative and zine-making? <img width="5298" height="3978" width_o="5298" height_o="3978" data-src="https://freight.cargo.site/t/original/i/021b0fd54f553c1095880196665951a4911eb121dde1525042f77d01aed462bb/DSCF9221.jpg" data-mid="192410691" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/021b0fd54f553c1095880196665951a4911eb121dde1525042f77d01aed462bb/DSCF9221.jpg" /> <img width="589" height="1178" width_o="589" height_o="1178" data-src="https://freight.cargo.site/t/original/i/abcb10ef00d34c982582d3e56a07d5e518a7adf334051b3b40b5c646a1156f64/RisoAnimation_Autumn.gif" data-mid="192410656" border="0" src="https://freight.cargo.site/w/589/i/abcb10ef00d34c982582d3e56a07d5e518a7adf334051b3b40b5c646a1156f64/RisoAnimation_Autumn.gif" /> <img width="592" height="1184" width_o="592" height_o="1184" data-src="https://freight.cargo.site/t/original/i/391ff181f0a31549c5c2d5e0723c69fde29f01a3eac77b67b86bb45fa2043135/RisoAnimation_Spring.gif" data-mid="192410664" border="0" src="https://freight.cargo.site/w/592/i/391ff181f0a31549c5c2d5e0723c69fde29f01a3eac77b67b86bb45fa2043135/RisoAnimation_Spring.gif" /> <img width="589" height="1178" width_o="589" height_o="1178" data-src="https://freight.cargo.site/t/original/i/9aa4611fe3b11bb47d1a99df01e048552aa00601edf8d5ba9b11785f29b8c2e9/RisoAnimation_Dragon.gif" data-mid="192410660" border="0" src="https://freight.cargo.site/w/589/i/9aa4611fe3b11bb47d1a99df01e048552aa00601edf8d5ba9b11785f29b8c2e9/RisoAnimation_Dragon.gif" /> Chinese Americans in Southwest Michigan often experience isolation and displacement due to having more sparse communities than other regions of the US, such as San Francisco or NYC. However, can Chinese Americans reconnect with their culture, community, and identity through methods of narrative and zine-making? I come from a small Chinese immigrant family which only consists of my mother and I. Unlike other Chinese families in our local community, traditional festivals were not celebrated with lavish suppers or gatherings. This is partially because we were not active participants of large festive gatherings, but also due to the lower Chinese American population around Kalamazoo, Michigan. This contributes towards the feeling of disconnection. For this thesis project, I want to explore the intersection between Chinese American identity, diaspora, and collective memories. I want to use the topic of traditional festivals and the format of zines as vessels to drive the personal narratives forward.... View the in-depth case study for this project on Behance. Traditional paintings by Xiaoying LiWords from Leon Sun, Hannah He and Xiaoying LiRISO SF5130 access courtesy of Alyson Cameron <img width="2368" height="3216" width_o="2368" height_o="3216" data-src="https://freight.cargo.site/t/original/i/e27292dc545b8fa5ad290c7a535d7f19e7d14ff7bd3624f1b5df67c2e21911cb/Thesis_HandSketches_2.jpg" data-mid="192410699" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/e27292dc545b8fa5ad290c7a535d7f19e7d14ff7bd3624f1b5df67c2e21911cb/Thesis_HandSketches_2.jpg" /> <img width="2359" height="3175" width_o="2359" height_o="3175" data-src="https://freight.cargo.site/t/original/i/fd1a980449ad759ca5423c58c145f75142140631595d7e26699d8e285666b8ce/Thesis_HandSketches_3.jpg" data-mid="192410698" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/fd1a980449ad759ca5423c58c145f75142140631595d7e26699d8e285666b8ce/Thesis_HandSketches_3.jpg" /> <img width="2180" height="3005" width_o="2180" height_o="3005" data-src="https://freight.cargo.site/t/original/i/ec80e5434dc745ba946b5ff969193c9c8ceb648361903a309923c18758000c37/Thesis_HandSketches_1.jpg" data-mid="192410695" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/ec80e5434dc745ba946b5ff969193c9c8ceb648361903a309923c18758000c37/Thesis_HandSketches_1.jpg" /> BACK TO TOP ︎︎︎ https://chriszvisuals.net/Apex-Exhibition-1 Mon, 02 Oct 2023 01:30:03 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Apex-Exhibition-1 Apex Graphic Design BFA ExhibitionJanuary 2023 – March 2023 digital_media / exhibition / collaboration Collaboratively design the 2023 Graphic Design BFA Exhibition experience. Client: Frostic School of Art, Western Michigan University Medium: Instagram, Adobe Illustrator, After Effects, Premiere Pro, Photoshop, Lightroom &nbsp; Dimensions: Various <img width="6063" height="4042" width_o="6063" height_o="4042" data-src="https://freight.cargo.site/t/original/i/f5253550abb97619cf70b50f737aa9cee67826912f5bab86328e369208a44e80/DSCF8649.jpg" data-mid="192410788" border="0" src="https://freight.cargo.site/w/1000/i/f5253550abb97619cf70b50f737aa9cee67826912f5bab86328e369208a44e80/DSCF8649.jpg" /> <img width="5532" height="3855" width_o="5532" height_o="3855" data-src="https://freight.cargo.site/t/original/i/219dbae17616ff75703e29417b8e0692f3080a95e7fd2c77717b732e6c133957/DSCF8691.jpg" data-mid="192410790" border="0" src="https://freight.cargo.site/w/1000/i/219dbae17616ff75703e29417b8e0692f3080a95e7fd2c77717b732e6c133957/DSCF8691.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/706c1986e862f58c0504035983a35c1c51f83451b1160b7ffe784149c60359a5/DSCF8640.jpg" data-mid="192410789" border="0" src="https://freight.cargo.site/w/1000/i/706c1986e862f58c0504035983a35c1c51f83451b1160b7ffe784149c60359a5/DSCF8640.jpg" /> <img width="5315" height="3543" width_o="5315" height_o="3543" data-src="https://freight.cargo.site/t/original/i/ac0789be2d9021b70fba138e3c3e0c2c6c4e90cca03cc6c862a04035ca3403a2/DSCF8677-2.jpg" data-mid="192410791" border="0" src="https://freight.cargo.site/w/1000/i/ac0789be2d9021b70fba138e3c3e0c2c6c4e90cca03cc6c862a04035ca3403a2/DSCF8677-2.jpg" /> <img width="6158" height="4105" width_o="6158" height_o="4105" data-src="https://freight.cargo.site/t/original/i/cab03a17aa241496c6606ef6c6f29ee3d1ed857f0e95cf083ae3719fc87ca8db/DSCF8632.jpg" data-mid="192410792" border="0" src="https://freight.cargo.site/w/1000/i/cab03a17aa241496c6606ef6c6f29ee3d1ed857f0e95cf083ae3719fc87ca8db/DSCF8632.jpg" /> “Apex: the pinnacle of our creativity, solution-oriented thinking, and visual finesse. Like letter strokes converging in typography, we have collaborated with each other in pursuit of impactful design...” <img width="3810" height="2519" width_o="3810" height_o="2519" data-src="https://freight.cargo.site/t/original/i/8614630a220f8f627af094aa0d83646a21b4a267bf4180c86c524b002c158d1a/Zheng_Portfolio_2023-MASTER-v3_Page_15.jpg" data-mid="192410793" border="0" src="https://freight.cargo.site/w/1000/i/8614630a220f8f627af094aa0d83646a21b4a267bf4180c86c524b002c158d1a/Zheng_Portfolio_2023-MASTER-v3_Page_15.jpg" /> As a team of 10 designers, plan, design, craft, and execute a graphic design BFA exhition that embodies the following statement: “Apex: the pinnacle of our creativity, solution-oriented thinking, and visual finesse. Like letter strokes converging in typography, we have collaborated with each other in pursuit of impactful design.From this high vantage point, we celebrate how far we have come and contemplate how far we will go. The path ahead holds many unknowns; but we do know that the journey is beautiful, just like this Apex we share together.” In January 2023, myself and 9 other graphic design BFA seniors started the concept development of Apex. I focused on 2D aspects of the exhibition, including exhibition identity, inviation and poster during the earlier phase of design. As the exhibition developed further, the teams were broken down into more specialized areas of focuses. I worked adjacently with my colleagues Rafael Lopez and Nikki Ambs in photography and social media teams respectively.&nbsp;As the social media team, Nikki Ambs and I strategized, created and curated the content the Instagram for Apex. The main idea behind the Instagram account is to create a digital archive for this exhibition while capturing the essence of the exhibition experience. Chronical content roll-out was planned around the key points of before, during and after the exhibition. I directed and produced many video/motion graphic contents for release at these various key points, such as the teaser video which revealed the final identity of Apex, timelapse of gallery installation, etc.&nbsp; <img width="100" height="101" width_o="100" height_o="101" data-src="https://freight.cargo.site/t/original/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" data-mid="192410787" border="0" data-scale="2" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/100/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" /> Social media (Instagram) team: Chris Zheng and Nikki Ambs.Photography: Chris Zheng and Rafael LopezRest of the team: Ava Curran, Cristian Cardoso, Grace Spink, Jules Kupperman, Lauren Moss, Mily Nguyen, Nora Duncan, and Rafael LopezAdvised by Leon Sun BACK TO TOP ︎︎︎ https://chriszvisuals.net/Map-of-Mountains-and-Seas-A-Visual-Taxonomy-1 Mon, 02 Oct 2023 01:26:51 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Map-of-Mountains-and-Seas-A-Visual-Taxonomy-1 Map of Mountains and Seas: A Visual TaxonomyOctober–November 2022 poster / information_design / assignment A visual taxonomy that maps out tales from ancient Chinese text Classic of Mountains and Seas. Client: Graphic Design BFA, Frostic School of Art, WMU Medium: printed posters on singleweight matte paper Dimensions:24”x36” <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f78de3078fa502f0a2a64df0a22177ec02f6b5b02e00405ed2c091e6ca4ea91b/TaxonomyWeb-1.jpg" data-mid="192410714" border="0" src="https://freight.cargo.site/w/1000/i/f78de3078fa502f0a2a64df0a22177ec02f6b5b02e00405ed2c091e6ca4ea91b/TaxonomyWeb-1.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2d5c461e3fcd175ffbc2a2fa8202ab7a95b87487a51bd755df2d7deca2558c33/TaxonomyWeb-v2.jpg" data-mid="192410712" border="0" src="https://freight.cargo.site/w/1000/i/2d5c461e3fcd175ffbc2a2fa8202ab7a95b87487a51bd755df2d7deca2558c33/TaxonomyWeb-v2.jpg" /> Map of Mountians and Seas is also an attempt to subvert the sterotypical view on traditional literature. <img width="6200" height="4133" width_o="6200" height_o="4133" data-src="https://freight.cargo.site/t/original/i/799f9d5fd23f6c5e421720ea664cc06e95333de9726bfefabbfa305afc2f794d/DSCF8629-Edit.jpg" data-mid="192410713" border="0" src="https://freight.cargo.site/w/1000/i/799f9d5fd23f6c5e421720ea664cc06e95333de9726bfefabbfa305afc2f794d/DSCF8629-Edit.jpg" /> Visual Taxonomy is a classification and categlorization approach to display visual information. In Map of Mountains, Seas &amp; Strange Tales, I used the taxonomic model to visually inform the audience about the Chinese mythic text Classic of Mountains and Seas (Shan Hai Jing 山海经). Classic of Mountains and Seas is a collection of mythological accounts of geography, medicine, beastiary, and folk lores.&nbsp; &nbsp;&nbsp; I began this project by conducting the research on the text. After reading the Classic and examining exsiting materials that deconstruct its content, the decision was made to build the information on the framework of a map. The Classic is broken down by geological chapters with subsequent entries of creatures and lore. I organized the qualitative information (entries of beastiary lore) by plotting them on the map of China in their distinct regions as described by the text.&nbsp; The map is also an attempt to subvert the sterotypical view on traditional literature To achieve this goal, I experimented with a bold color scheme to contrast the otherwise antique content of an ancient text. For this map, I also used clean lines and gradient for the stylistic direction, which collaborated organically with Hu Wenhuan’s original illustrations.<img width="100" height="101" width_o="100" height_o="101" data-src="https://freight.cargo.site/t/original/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" data-mid="192410710" border="0" data-scale="2" data-no-zoom="true" data-icon-mode src="https://freight.cargo.site/w/100/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" /> Illustrations by Ming Dynasty artist Hu Wenhuan, who rendered many figures from Classic of Mountains and Seas. These illustrations have since entered public domain, and are free to use from Wikipedia Commons.&nbsp; <img width="2500" height="1700" width_o="2500" height_o="1700" data-src="https://freight.cargo.site/t/original/i/d6c96a33ab952e5779925154b519f6df4afd0e6a45dbb5d799256049e3dea33d/TaxonomyWeb6.png" data-mid="192410711" border="0" data-scale="81" alt="Initial sketches on map layout and style exploration" data-caption="Initial sketches on map layout and style exploration" src="https://freight.cargo.site/w/1000/i/d6c96a33ab952e5779925154b519f6df4afd0e6a45dbb5d799256049e3dea33d/TaxonomyWeb6.png" /> BACK TO TOP ︎︎︎ https://chriszvisuals.net/Jerico-Faire-Season-Five-1 Mon, 02 Oct 2023 01:30:27 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Jerico-Faire-Season-Five-1 Jerico Faire Season 5 Event Collaterals August–November 2022 poster / animation / commission Seasonal event designs for Jerico Faire, a market event in the Edison neighborhood of Kalamazoo, MI, that features local artists and makers. Client: Jerico Faire, Jerico Kalamazoo Medium: printed posters, social media digital assets Dimensions: 11”x17”, 3”x5”, Instagram Story/Reel <img width="2335" height="1472" width_o="2335" height_o="1472" data-src="https://freight.cargo.site/t/original/i/0264ecc96b2788913c721ada4af71051165e0e5df7554d4dd443e418763f9d04/Jerico-Web.png" data-mid="192410802" border="0" src="https://freight.cargo.site/w/1000/i/0264ecc96b2788913c721ada4af71051165e0e5df7554d4dd443e418763f9d04/Jerico-Web.png" /> Key visual for Jerico Faire Season Five consists of an isometric reimagination of Jerico’s iconic complex at 1501 Fulford St, Kalamazoo, MI. <img width="2482" height="1483" width_o="2482" height_o="1483" data-src="https://freight.cargo.site/t/original/i/695fc432e9919c14c3519603e9ddc470c482f7a3e794763bafb16dba4e002ec9/Jerico-Web2.png" data-mid="192410803" border="0" src="https://freight.cargo.site/w/1000/i/695fc432e9919c14c3519603e9ddc470c482f7a3e794763bafb16dba4e002ec9/Jerico-Web2.png" /> Jerico Kalmazoo is a co-work space in the Edison neighoborhood in Kalamazoo, Michigan, and it is home to many artist, designer and maker studios. Jerico Faire is an event hosted by Jerico that invites an array of local artists and makers to vend at their complex.&nbsp;Jerico Faire launched a poster contest for its fifth season in July 2022. This poster design was initially an entry to the contest. After named the 1st place design, I continued to develop the 11x17in , 3x5in poster designs, as well as social media assets for their Instagram and Facebook posts. In an addition, I offered to make a Reel animation for Jerico’s Instagram to further engage with their audience. &nbsp; Key visual for Jerico Faire Season Five consists of an isometric reimagination of Jerico’s iconic complex at 1501 Fulford St, Kalamazoo, MI. The cubic render of the Jerico complex is also a symbolic representation to the exchange and commerce of hand-crafted goods at Jerico Faire, as it closely resembles a gift box. Additionally, the color scheme and the free floating elements suggests the atomsphere of an artist-driven faire and seasonal blessings.&nbsp;<img width="100" height="101" width_o="100" height_o="101" data-src="https://freight.cargo.site/t/original/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" data-mid="192410804" border="0" data-scale="2" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/100/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" />&nbsp; “Jerico Faire” wordmark designed by Jerico KalamazooBackground images courtesy of hellojerico.com&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f87c6139fa66d17019941d9d6fde5f76c57ff509e99a5338fd06ee4b55082307/JF-IG-post-2.jpg" data-mid="192410799" border="0" data-scale="75" alt="Initial sketch for the main poster" data-caption="Initial sketch for the main poster" src="https://freight.cargo.site/w/1000/i/f87c6139fa66d17019941d9d6fde5f76c57ff509e99a5338fd06ee4b55082307/JF-IG-post-2.jpg" /> BACK TO TOP ︎︎︎ https://chriszvisuals.net/WMU-Design-Grind-1 Mon, 02 Oct 2023 01:27:08 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/WMU-Design-Grind-1 ︎︎︎ Janurary–March 2022 WMU Design Grind&nbsp;podcast / digital_identity / collaboration Client: AIGA WMU Student Chapter&nbsp; Medium: Adobe Illustrator, Audition and After Effects. Podcasters by Spotify Dimensions: Various Create a digital experience for WMU Design Grind, the Graphic Design BFA program’s own podcast at Western Michigan Univeristy. <img width="4183" height="2627" width_o="4183" height_o="2627" data-src="https://freight.cargo.site/t/original/i/e221aa5f203680c95ce24fc827bd6ced32667ca0d7fcb24704248f01ba579a6e/Untitled-1.jpg" data-mid="192410721" border="0" src="https://freight.cargo.site/w/1000/i/e221aa5f203680c95ce24fc827bd6ced32667ca0d7fcb24704248f01ba579a6e/Untitled-1.jpg" /> <img width="1728" height="1153" width_o="1728" height_o="1153" data-src="https://freight.cargo.site/t/original/i/9da65df180fbe55bcc06fb07fb557a433234dc92523c24f1668682ed21eb2e92/Apex_DesignGrind_Thumbnail.png" data-mid="192410722" border="0" src="https://freight.cargo.site/w/1000/i/9da65df180fbe55bcc06fb07fb557a433234dc92523c24f1668682ed21eb2e92/Apex_DesignGrind_Thumbnail.png" /> ︎︎︎ Final podcast identity and project composite WMU Design Grind is a podcast show on Spotify produced by the 2021-2022 AIGA WMU student chapter. With exclusive interviews, WMU Design Grind provides a firsthand look at the lives of design students and their work. The podcast serves as a platform to share the voices of students and professors at the Graphic Design BFA program. &nbsp;The identity of the podcast show evolved much from its inception in winter 2021. The original concept mimicked the outline of the Richmond Center (home of the graphic design program). Ultimately the design direction went for a less site-specific, type-based identity. The final identity is garnished with sparks between “DESIGN” and “GRIND” to reflect on the concept of “grinding gears”. A cursor with a motion trail is added to the background to symbolize the routine of design. &nbsp; &nbsp; Listen to the show on Spotify.&nbsp;<img width="100" height="101" width_o="100" height_o="101" data-src="https://freight.cargo.site/t/original/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" data-mid="192410720" border="0" data-scale="2" data-no-zoom data-draggable data-icon-mode src="https://freight.cargo.site/w/100/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" />&nbsp; &nbsp;&nbsp; Identity design by Hunter Fitzgerald, Rafael Lopez, and Chris Zheng Hosted by Cristian Cardoso, Chris Zheng, and Rafael Lopez Intro music by Cristian Cardoso Edited by Chris Zheng Cover art by Rafael Lopez and Chris ZhengAnimated cover identity by Chris Zheng&nbsp; Rest of the team: Maddie Christians, Olivia Lalko and Audrey Dobbs ︎︎︎&nbsp;Process <img width="995" height="1003" width_o="995" height_o="1003" data-src="https://freight.cargo.site/t/original/i/8d561cd34b51718b437c2f9153aa54cb172f43ca468e1716c64c1739477c126e/Screenshot-2022-08-14-213526.jpg" data-mid="192410717" border="0" alt="Digital sketch by Hunter Fitzgerald " data-caption="Digital sketch by Hunter Fitzgerald " src="https://freight.cargo.site/w/995/i/8d561cd34b51718b437c2f9153aa54cb172f43ca468e1716c64c1739477c126e/Screenshot-2022-08-14-213526.jpg" /> <img width="995" height="992" width_o="995" height_o="992" data-src="https://freight.cargo.site/t/original/i/88fb588316b4f2a3c0790e6e189681d597c6442cc21b5676e3d632cdcd624de5/Screenshot-2022-08-14-213422.jpg" data-mid="192410719" border="0" alt="Digital sketch by Chris Zheng" data-caption="Digital sketch by Chris Zheng" src="https://freight.cargo.site/w/995/i/88fb588316b4f2a3c0790e6e189681d597c6442cc21b5676e3d632cdcd624de5/Screenshot-2022-08-14-213422.jpg" /> <img width="993" height="992" width_o="993" height_o="992" data-src="https://freight.cargo.site/t/original/i/0acdf21628e74f2cc6893ba9e0c51dbcfbbfc427a841789fed62865aeccdda2e/Screenshot-2022-08-14-213604.jpg" data-mid="192410718" border="0" alt="Alternative cover art sketch by Rafael Lopez" data-caption="Alternative cover art sketch by Rafael Lopez" src="https://freight.cargo.site/w/993/i/0acdf21628e74f2cc6893ba9e0c51dbcfbbfc427a841789fed62865aeccdda2e/Screenshot-2022-08-14-213604.jpg" /> BACK TO TOP ︎︎︎ https://chriszvisuals.net/Book-of-A-Z-1 Mon, 02 Oct 2023 01:32:02 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Book-of-A-Z-1 ︎︎︎ July 2022– Ongoing Book of A-Zposter /&nbsp;collage / mixed_media An ongoing collage experiment of typography, mixed media and instinctual composition. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8f1a3bcd0e3bb5dc2a6d53f671604ec72b68ae88afb14c41ba99c0d6f80aefc5/A_Process-GIF.gif" data-mid="192410847" border="0" src="https://freight.cargo.site/w/1000/i/8f1a3bcd0e3bb5dc2a6d53f671604ec72b68ae88afb14c41ba99c0d6f80aefc5/A_Process-GIF.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b09f346d6ada0fc4a011c639c8fddda8d755b965cb79f1fc5bfe812009560c9d/B-Progress-GIF.gif" data-mid="192410846" border="0" src="https://freight.cargo.site/w/1000/i/b09f346d6ada0fc4a011c639c8fddda8d755b965cb79f1fc5bfe812009560c9d/B-Progress-GIF.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/381ba737fd08d8c03e1bd33aafddde1b3382049625abf4bf144765a1ede45855/C-process-GIF.gif" data-mid="192410848" border="0" src="https://freight.cargo.site/w/1000/i/381ba737fd08d8c03e1bd33aafddde1b3382049625abf4bf144765a1ede45855/C-process-GIF.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1bf7f087be2d1dc731d8ce85f2f1f442a81aa5d5a0981fd8505c53d0371a944a/D-Process-GIF.gif" data-mid="192410849" border="0" src="https://freight.cargo.site/w/1000/i/1bf7f087be2d1dc731d8ce85f2f1f442a81aa5d5a0981fd8505c53d0371a944a/D-Process-GIF.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aa79fee5b4b49316221bcd0d7318436d7086f5a9963e22951a81f98da82ed19e/E-Process-GIF.gif" data-mid="192410850" border="0" src="https://freight.cargo.site/w/1000/i/aa79fee5b4b49316221bcd0d7318436d7086f5a9963e22951a81f98da82ed19e/E-Process-GIF.gif" /> https://chriszvisuals.net/Design-1 Mon, 25 Jul 2022 14:12:48 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Design-1 DESIGN https://chriszvisuals.net/Jie-Festival-To-Connect Wed, 03 Apr 2024 15:07:19 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Jie-Festival-To-Connect Jié: Festival/To ConnectDecember 2022 – April 2023zine / animation / thesis Risograph zine series on Chinese American narratives of celebrating traditional festivals. Client: Frostic School of Art,Western Michigan University Medium: Risography, printed on French Paper Madero Beach #70 and #80 with RISO SF5130, stitched with cotton threads.&nbsp; &nbsp; Dimensions: 4”x5”, 3.5”x7”, 3”x8” <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/a18268e6428e25a111c2f57d9ab68c9fff7555020a23a2028dfa01ccfd874e8c/ZineThesis_FinalZine-29.jpg" data-mid="208193610" border="0" src="https://freight.cargo.site/w/1000/i/a18268e6428e25a111c2f57d9ab68c9fff7555020a23a2028dfa01ccfd874e8c/ZineThesis_FinalZine-29.jpg" /> <img width="5932" height="3843" width_o="5932" height_o="3843" data-src="https://freight.cargo.site/t/original/i/997350a74f235033dfaef74f36b9b248a2acdd251582c0dae7e759560b6a4fd6/ZineThesis_FinalZine-38.jpg" data-mid="208193611" border="0" src="https://freight.cargo.site/w/1000/i/997350a74f235033dfaef74f36b9b248a2acdd251582c0dae7e759560b6a4fd6/ZineThesis_FinalZine-38.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/a48018c2a5673e3b8cf2e78534c455de62789f774fe55ac0e62a891c7f2b096d/ZineThesis_FinalZine-36.jpg" data-mid="208193612" border="0" src="https://freight.cargo.site/w/1000/i/a48018c2a5673e3b8cf2e78534c455de62789f774fe55ac0e62a891c7f2b096d/ZineThesis_FinalZine-36.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/aac28eeee01669972319ee1c698299be241faefda2383b4bc6feb7d40171b2cd/ZineThesis_FinalZine-34.jpg" data-mid="208193613" border="0" src="https://freight.cargo.site/w/1000/i/aac28eeee01669972319ee1c698299be241faefda2383b4bc6feb7d40171b2cd/ZineThesis_FinalZine-34.jpg" /> <img width="4160" height="5662" width_o="4160" height_o="5662" data-src="https://freight.cargo.site/t/original/i/e5628478ada42a767b45d57099b6ee9f1da01d204783fb0d4b1b0215682f3062/ZineThesis_FinalZine-35.jpg" data-mid="208193614" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/e5628478ada42a767b45d57099b6ee9f1da01d204783fb0d4b1b0215682f3062/ZineThesis_FinalZine-35.jpg" /> Can Chinese Americans reconnect with their culture, community, and identity through methods of narrative and zine-making? <img width="5298" height="3978" width_o="5298" height_o="3978" data-src="https://freight.cargo.site/t/original/i/021b0fd54f553c1095880196665951a4911eb121dde1525042f77d01aed462bb/DSCF9221.jpg" data-mid="208193616" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/021b0fd54f553c1095880196665951a4911eb121dde1525042f77d01aed462bb/DSCF9221.jpg" /> <img width="589" height="1178" width_o="589" height_o="1178" data-src="https://freight.cargo.site/t/original/i/abcb10ef00d34c982582d3e56a07d5e518a7adf334051b3b40b5c646a1156f64/RisoAnimation_Autumn.gif" data-mid="208193607" border="0" src="https://freight.cargo.site/w/589/i/abcb10ef00d34c982582d3e56a07d5e518a7adf334051b3b40b5c646a1156f64/RisoAnimation_Autumn.gif" /> <img width="592" height="1184" width_o="592" height_o="1184" data-src="https://freight.cargo.site/t/original/i/391ff181f0a31549c5c2d5e0723c69fde29f01a3eac77b67b86bb45fa2043135/RisoAnimation_Spring.gif" data-mid="208193609" border="0" src="https://freight.cargo.site/w/592/i/391ff181f0a31549c5c2d5e0723c69fde29f01a3eac77b67b86bb45fa2043135/RisoAnimation_Spring.gif" /> <img width="589" height="1178" width_o="589" height_o="1178" data-src="https://freight.cargo.site/t/original/i/9aa4611fe3b11bb47d1a99df01e048552aa00601edf8d5ba9b11785f29b8c2e9/RisoAnimation_Dragon.gif" data-mid="208193608" border="0" src="https://freight.cargo.site/w/589/i/9aa4611fe3b11bb47d1a99df01e048552aa00601edf8d5ba9b11785f29b8c2e9/RisoAnimation_Dragon.gif" /> Chinese Americans in Southwest Michigan often experience isolation and displacement due to having more sparse communities than other regions of the US, such as San Francisco or NYC. However, can Chinese Americans reconnect with their culture, community, and identity through methods of narrative and zine-making? I come from a small Chinese immigrant family which only consists of my mother and I. Unlike other Chinese families in our local community, traditional festivals were not celebrated with lavish suppers or gatherings. This is partially because we were not active participants of large festive gatherings, but also due to the lower Chinese American population around Kalamazoo, Michigan. This contributes towards the feeling of disconnection. For this thesis project, I want to explore the intersection between Chinese American identity, diaspora, and collective memories. I want to use the topic of traditional festivals and the format of zines as vessels to drive the personal narratives forward. ... View the in-depth case study for this project on Behance. Traditional paintings by Xiaoying LiWords from Leon Sun, Hannah He and Xiaoying LiRISO SF5130 access courtesy of Alyson Cameron <img width="2368" height="3216" width_o="2368" height_o="3216" data-src="https://freight.cargo.site/t/original/i/e27292dc545b8fa5ad290c7a535d7f19e7d14ff7bd3624f1b5df67c2e21911cb/Thesis_HandSketches_2.jpg" data-mid="208193619" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/e27292dc545b8fa5ad290c7a535d7f19e7d14ff7bd3624f1b5df67c2e21911cb/Thesis_HandSketches_2.jpg" /> <img width="2359" height="3175" width_o="2359" height_o="3175" data-src="https://freight.cargo.site/t/original/i/fd1a980449ad759ca5423c58c145f75142140631595d7e26699d8e285666b8ce/Thesis_HandSketches_3.jpg" data-mid="208193618" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/fd1a980449ad759ca5423c58c145f75142140631595d7e26699d8e285666b8ce/Thesis_HandSketches_3.jpg" /> <img width="2180" height="3005" width_o="2180" height_o="3005" data-src="https://freight.cargo.site/t/original/i/ec80e5434dc745ba946b5ff969193c9c8ceb648361903a309923c18758000c37/Thesis_HandSketches_1.jpg" data-mid="208193617" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/ec80e5434dc745ba946b5ff969193c9c8ceb648361903a309923c18758000c37/Thesis_HandSketches_1.jpg" /> BACK TO TOP ︎︎︎ https://chriszvisuals.net/Apex-Exhibition Wed, 03 Apr 2024 15:29:49 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Apex-Exhibition Apex Graphic Design BFA ExhibitionJanuary 2023 – March 2023 digital_media / exhibition / collaboration Collaboratively design the 2023 Graphic Design BFA Exhibition experience. Client: Frostic School of Art, Western Michigan University Medium: Instagram, Adobe Illustrator, After Effects, Premiere Pro, Photoshop, Lightroom &nbsp; Dimensions: Various <img width="6063" height="4042" width_o="6063" height_o="4042" data-src="https://freight.cargo.site/t/original/i/f5253550abb97619cf70b50f737aa9cee67826912f5bab86328e369208a44e80/DSCF8649.jpg" data-mid="208194686" border="0" src="https://freight.cargo.site/w/1000/i/f5253550abb97619cf70b50f737aa9cee67826912f5bab86328e369208a44e80/DSCF8649.jpg" /> <img width="5532" height="3855" width_o="5532" height_o="3855" data-src="https://freight.cargo.site/t/original/i/219dbae17616ff75703e29417b8e0692f3080a95e7fd2c77717b732e6c133957/DSCF8691.jpg" data-mid="208194690" border="0" src="https://freight.cargo.site/w/1000/i/219dbae17616ff75703e29417b8e0692f3080a95e7fd2c77717b732e6c133957/DSCF8691.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/706c1986e862f58c0504035983a35c1c51f83451b1160b7ffe784149c60359a5/DSCF8640.jpg" data-mid="208194688" border="0" src="https://freight.cargo.site/w/1000/i/706c1986e862f58c0504035983a35c1c51f83451b1160b7ffe784149c60359a5/DSCF8640.jpg" /> <img width="5315" height="3543" width_o="5315" height_o="3543" data-src="https://freight.cargo.site/t/original/i/ac0789be2d9021b70fba138e3c3e0c2c6c4e90cca03cc6c862a04035ca3403a2/DSCF8677-2.jpg" data-mid="208194692" border="0" src="https://freight.cargo.site/w/1000/i/ac0789be2d9021b70fba138e3c3e0c2c6c4e90cca03cc6c862a04035ca3403a2/DSCF8677-2.jpg" /> <img width="6158" height="4105" width_o="6158" height_o="4105" data-src="https://freight.cargo.site/t/original/i/cab03a17aa241496c6606ef6c6f29ee3d1ed857f0e95cf083ae3719fc87ca8db/DSCF8632.jpg" data-mid="208194694" border="0" src="https://freight.cargo.site/w/1000/i/cab03a17aa241496c6606ef6c6f29ee3d1ed857f0e95cf083ae3719fc87ca8db/DSCF8632.jpg" /> “Apex: the pinnacle of our creativity, solution-oriented thinking, and visual finesse. Like letter strokes converging in typography, we have collaborated with each other in pursuit of impactful design...” <img width="3810" height="2519" width_o="3810" height_o="2519" data-src="https://freight.cargo.site/t/original/i/8614630a220f8f627af094aa0d83646a21b4a267bf4180c86c524b002c158d1a/Zheng_Portfolio_2023-MASTER-v3_Page_15.jpg" data-mid="208194696" border="0" src="https://freight.cargo.site/w/1000/i/8614630a220f8f627af094aa0d83646a21b4a267bf4180c86c524b002c158d1a/Zheng_Portfolio_2023-MASTER-v3_Page_15.jpg" /> As a team of 10 designers, plan, design, craft, and execute a graphic design BFA exhition that embodies the following statement: “Apex: the pinnacle of our creativity, solution-oriented thinking, and visual finesse. Like letter strokes converging in typography, we have collaborated with each other in pursuit of impactful design.From this high vantage point, we celebrate how far we have come and contemplate how far we will go. The path ahead holds many unknowns; but we do know that the journey is beautiful, just like this Apex we share together.” In January 2023, myself and 9 other graphic design BFA seniors started the concept development of Apex. I focused on 2D aspects of the exhibition, including exhibition identity, inviation and poster during the earlier phase of design. As the exhibition developed further, the teams were broken down into more specialized areas of focuses. I worked adjacently with my colleagues Rafael Lopez and Nikki Ambs in photography and social media teams respectively.&nbsp;As the social media team, Nikki Ambs and I strategized, created and curated the content the Instagram for Apex. The main idea behind the Instagram account is to create a digital archive for this exhibition while capturing the essence of the exhibition experience. Chronical content roll-out was planned around the key points of before, during and after the exhibition. I directed and produced many video/motion graphic contents for release at these various key points, such as the teaser video which revealed the final identity of Apex, timelapse of gallery installation, etc.&nbsp; <img width="100" height="101" width_o="100" height_o="101" data-src="https://freight.cargo.site/t/original/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" data-mid="208194684" border="0" data-scale="2" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/100/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" /> Social media (Instagram) team: Chris Zheng and Nikki Ambs.Photography: Chris Zheng and Rafael LopezRest of the team: Ava Curran, Cristian Cardoso, Grace Spink, Jules Kupperman, Lauren Moss, Mily Nguyen, Nora Duncan, and Rafael LopezAdvised by Leon Sun BACK TO TOP ︎︎︎ https://chriszvisuals.net/Jerico-Faire-Season-Five Sat, 03 Aug 2024 20:08:31 +0000 Chris Zheng Visual Arts https://chriszvisuals.net/Jerico-Faire-Season-Five Jerico Faire Season 5 Event Collaterals August–November 2022 poster / animation / commission Seasonal event designs for Jerico Faire, a market event in the Edison neighborhood of Kalamazoo, MI, that features local artists and makers. Client: Jerico Faire, Jerico Kalamazoo Medium: printed posters, social media digital assets Dimensions: 11”x17”, 3”x5”, Instagram Story/Reel <img width="2335" height="1472" width_o="2335" height_o="1472" data-src="https://freight.cargo.site/t/original/i/0264ecc96b2788913c721ada4af71051165e0e5df7554d4dd443e418763f9d04/Jerico-Web.png" data-mid="215762346" border="0" src="https://freight.cargo.site/w/1000/i/0264ecc96b2788913c721ada4af71051165e0e5df7554d4dd443e418763f9d04/Jerico-Web.png" /> Key visual for Jerico Faire Season Five consists of an isometric reimagination of Jerico’s iconic complex at 1501 Fulford St, Kalamazoo, MI. <img width="2482" height="1483" width_o="2482" height_o="1483" data-src="https://freight.cargo.site/t/original/i/695fc432e9919c14c3519603e9ddc470c482f7a3e794763bafb16dba4e002ec9/Jerico-Web2.png" data-mid="215762347" border="0" src="https://freight.cargo.site/w/1000/i/695fc432e9919c14c3519603e9ddc470c482f7a3e794763bafb16dba4e002ec9/Jerico-Web2.png" /> Jerico Kalmazoo is a co-work space in the Edison neighoborhood in Kalamazoo, Michigan, and it is home to many artist, designer and maker studios. Jerico Faire is an event hosted by Jerico that invites an array of local artists and makers to vend at their complex.&nbsp;Jerico Faire launched a poster contest for its fifth season in July 2022. This poster design was initially an entry to the contest. After named the 1st place design, I continued to develop the 11x17in , 3x5in poster designs, as well as social media assets for their Instagram and Facebook posts. In an addition, I offered to make a Reel animation for Jerico’s Instagram to further engage with their audience. &nbsp; Key visual for Jerico Faire Season Five consists of an isometric reimagination of Jerico’s iconic complex at 1501 Fulford St, Kalamazoo, MI. The cubic render of the Jerico complex is also a symbolic representation to the exchange and commerce of hand-crafted goods at Jerico Faire, as it closely resembles a gift box. Additionally, the color scheme and the free floating elements suggests the atomsphere of an artist-driven faire and seasonal blessings.&nbsp;<img width="100" height="101" width_o="100" height_o="101" data-src="https://freight.cargo.site/t/original/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" data-mid="215762348" border="0" data-scale="2" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/100/i/5d1692c0f6dc4f68ee174226ef8d4ed580988a58ad439969b951fca74cb7a2b7/Favicon.png" />&nbsp; “Jerico Faire” wordmark designed by Jerico KalamazooBackground images courtesy of hellojerico.com&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f87c6139fa66d17019941d9d6fde5f76c57ff509e99a5338fd06ee4b55082307/JF-IG-post-2.jpg" data-mid="215762343" border="0" data-scale="75" alt="Initial sketch for the main poster" data-caption="Initial sketch for the main poster" src="https://freight.cargo.site/w/1000/i/f87c6139fa66d17019941d9d6fde5f76c57ff509e99a5338fd06ee4b55082307/JF-IG-post-2.jpg" /> BACK TO TOP ︎︎︎