Apex Graphic Design BFA Exhibition
digital_media / exhibition / collaboration
Collaboratively design the 2023 Graphic Design BFA Exhibition experience.
Client: Frostic School of Art, Western Michigan University
Medium: Instagram, Adobe Illustrator, After Effects, Premiere Pro, Photoshop, Lightroom
Dimensions: Various
Client: Frostic School of Art, Western Michigan University
Medium: Instagram, Adobe Illustrator, After Effects, Premiere Pro, Photoshop, Lightroom
Dimensions: Various
“Apex: the pinnacle of our creativity, solution-oriented thinking, and visual finesse. Like letter strokes converging in typography, we have collaborated with each other in pursuit of impactful design...”
As a team of 10 designers, plan, design, craft, and execute a graphic design BFA exhition that embodies the following statement:
“Apex: the pinnacle of our creativity, solution-oriented thinking, and visual finesse. Like letter strokes converging in typography, we have collaborated with each other in pursuit of impactful design.From this high vantage point, we celebrate how far we have come and contemplate how far we will go. The path ahead holds many unknowns; but we do know that the journey is beautiful, just like this Apex we share together.”
In January 2023, myself and 9 other graphic design BFA seniors started the concept development of Apex. I focused on 2D aspects of the exhibition, including exhibition identity, inviation and poster during the earlier phase of design. As the exhibition developed further, the teams were broken down into more specialized areas of focuses. I worked adjacently with my colleagues Rafael Lopez and Nikki Ambs in photography and social media teams respectively.
As the social media team, Nikki Ambs and I strategized, created and curated the content the Instagram for Apex. The main idea behind the Instagram account is to create a digital archive for this exhibition while capturing the essence of the exhibition experience. Chronical content roll-out was planned around the key points of before, during and after the exhibition. I directed and produced many video/motion graphic contents for release at these various key points, such as the teaser video which revealed the final identity of Apex, timelapse of gallery installation, etc.
- Social media (Instagram) team: Chris Zheng and Nikki Ambs.
- Photography: Chris Zheng and Rafael Lopez
- Rest of the team: Ava Curran, Cristian Cardoso, Grace Spink, Jules Kupperman, Lauren Moss, Mily Nguyen, Nora Duncan, and Rafael Lopez
- Advised by Leon Sun