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Janurary–March
2022


WMU Design Grind 

podcast / digital_identity / collaboration

Client: AIGA WMU Student Chapter 
Medium: Adobe Illustrator, Audition and After Effects. Podcasters by Spotify
Dimensions: Various


Create a digital experience for WMU Design Grind, the Graphic Design BFA program’s own podcast at Western Michigan Univeristy.
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Final podcast identity and project composite
WMU Design Grind is a podcast show on Spotify produced by the 2021-2022 AIGA WMU student chapter. With exclusive interviews, WMU Design Grind provides a firsthand look at the lives of design students and their work.

The podcast serves as a platform to share the voices of students and professors at the Graphic Design BFA program.

 
The identity of the podcast show evolved much from its inception in winter 2021. The original concept mimicked the outline of the Richmond Center (home of the graphic design program). Ultimately the design direction went for a less site-specific, type-based identity. The final identity is garnished with sparks between “DESIGN” and “GRIND” to reflect on the concept of “grinding gears”. A cursor with a motion trail is added to the background to symbolize the routine of design.
   
Listen to the show on Spotify. 
    
  • Identity design by Hunter Fitzgerald, Rafael Lopez, and Chris Zheng
  • Hosted by Cristian Cardoso, Chris Zheng, and Rafael Lopez
  • Intro music by Cristian Cardoso
  • Edited by Chris Zheng
  • Cover art by Rafael Lopez and Chris Zheng
  • Animated cover identity by Chris Zheng 
  • Rest of the team: Maddie Christians, Olivia Lalko and Audrey Dobbs
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Process



Chris Zheng Visual Arts / Kalamazoo, MI
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